Multi-channel Marketer Level 3

People are active on a variety of platforms, from social media to email, mobile apps, websites, and even in-store. By understanding multi-channel marketing, you can reach them where they spend their time, creating a more comprehensive and effective marketing strategy.  As businesses continue to evolve, marketers with expertise in multi-channel marketing are in high demand.  By gaining knowledge in this area, you can enhance your career prospects and position yourself as a valuable asset to your organisation.

Course Materials: Multi-channel Marketer Level 3 Overview

Duration: 16-18 monthsCourse Fee Information
Multi-Channel-Marketer

Overview

This occupation is found in small, medium, large and multinational organisations in private, public and third sectors such as the finance, construction, facilities, automotive, manufacturing, engineering, health, retail, food, hospitality, and IT. Multi-channel marketers will sit within a specific company/agency that provides marketing deliverables and advice to external clients, or within an internal marketing team, delivering marketing activities to drive that business. The role will be primarily office-based or remote working. They may spend time away from the work area attending exhibitions and events, meetings with external marketing suppliers, marketing research suppliers, visiting clients, trade shows, or supporting research activities.
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Duration:16-18 months
Standard and Level:Multi-channel Marketer Standard Level 3
Entry requirements:

Candidates should already be working within a marketing role with direct opportunity to develop and apply digital marketing skills within their job role. Employers may also provide additional entry criteria.

Learners aged 18 who do not have exemptions will still be required to achieve Level 2 Functional Skills.

Learners over 19 will have the option to either opt in or out of Functional Skills training and examinations. For those who choose to opt out, Fareport remains committed to supporting all learners in developing their literacy and numeracy skills by embedding these essential topics within the curriculum and assessments of the apprenticeship.

To be eligible for an Apprenticeship you (or the apprentice) must:

  • Be living and working in England
  • Be 16 years old or above
  • Have the legal right to work in the UK
  • Have maintained UK residency for the last 3 years
  • Be employed in a real job; they may be an existing employee or a new hire
  • Work towards achieving an approved apprenticeship standard or framework
  • Work at least 30 hours a week
  • Be able to commit to the apprenticeship and its requirements
  • Not hold a prior qualification at the same or higher level in the same subject area
  • Not undertake or benefit from DfE funding during their apprenticeship programme, including Student Loans.
  • Have apprenticeship training and employment that lasts at least 12 months.
Cost:Fully funded through the Apprenticeship Levy or 95% government-funded for eligible employers, with minimal contribution required.

Knowledge


Knowledge (K) – The theoretical understanding an apprentice needs to perform their role effectively. This includes industry-specific principles, regulations, and best practices.

  • K1: Marketing theory, concepts and basic principles such as what marketing is, the marketing mix the promotional mix and the differences between each channel used.
  • K2: The business’ structure, vision, priorities, and objectives, and how their marketing role supports these.
  • K3: Business tools used to measure the impact of business objectives, the wider environment and sustainability on marketing activities.
  • K4: What a marketing plan is, how it is built and its purpose.
  • K5: The importance of competitor analysis and how to undertake it.
  • K6: Brand theory such as positioning, value, identity, guidelines, and tone of voice.
  • K7: Create content using principles of design and copywriting, and how to adapt for online and offline mediums e.g., writing digital content for the web compared to leaflets.
  • K8: Current and emerging technologies, software and systems which impact on marketing.
  • K9: Relevant regulatory and legislative requirements such as data protection, GDPR, cyber security, trading laws, and copyright law for the handling and processing of data and its application.
  • K10: Principles of conducting marketing communications in an ethical and diverse manner.
  • K11: How internal stakeholders work to support the delivery of all marketing campaigns.
  • K12: Common marketing channels, cross channel behaviour, and how to manage and operate an integrated campaign using online and offline channels.
  • K13: How to brief and manage external marketing suppliers.
  • K14: Adapt communications for appropriate stakeholders and internal audiences.
  • K15: The principles of content marketing, and content creation.
  • K16: Budget management and how to measure return on investment (ROI).
  • K17: The metrics for the delivery and evaluation of marketing activity
  • K18: The importance of reviewing campaigns regularly to ensure effectiveness and optimisation.
  • K19: The campaign management process including research, planning, budgeting, implementation, and delivery.
  • K20: Tools used to support campaign management such as social media, Gantt charts, data analytics, and project management software.
  • K21: The customer journey including customer offline and digital touchpoints, customer personas, how to engage customers at different stages of their journey, sales funnels and how to segment an audience for targeting.
  • K22: The impact marketing has on the level of customer service or the customer experience, including community management channels
  • K23: Quality management and the maintenance of online and offline assets.

More information on the Standard is available here.

Skills


Skills (S) – The practical abilities developed through training and hands-on experience. These are the technical and transferable skills required for the job.

  • S1: Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
  • S2: Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
  • S3: Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
  • S4: Use research/survey software to gather audience insight and/or evaluation to support the project.
  • S5: Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
  • S6: Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
  • S7: Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
  • S8: Use software to design and create marketing assets to meet the technical specification.
  • S9: Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
  • S10: Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
  • S11: Use a website content management system to publish text, images, and video/animated content.
  • S12: Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
  • S13: Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
  • S14: Identify and use data and technologies to achieve marketing objectives.
  • S15: Monitor and amend campaigns to meet budget requirements including time and monetary costs.
  • S16: Review campaigns regularly to ensure effectiveness, to optimise the results.
  • S17: Measure and evaluate campaign delivery to identify areas for improvement.
  • S18: Use data analysis tools to record, interpret and analyse customer or campaign data.

Behaviours


Behaviours (B) – The professional attitudes and values expected in the workplace. These include teamwork, adaptability, problem-solving, and ethical responsibility.

  • B1: Has accountability and ownership of their tasks and workload.
  • B2: Takes responsibility, shows initiative and is organised.
  • B3: Works flexibly and adapts to circumstances.
  • B4: Works collaboratively with others across the organisation and external stakeholders.
  • B5: Seeks learning opportunities and continuous professional development.
  • B6: Acts in a professional manner with integrity and confidentiality.
End point assessment or “EPA” has been created to assess the knowledge, skills and behaviours gained throughout the qualification. EPA is conducted by an external independent body chosen by the employer.
EPA offers the chance to showcase your skills and be awarded a grade that reflects your performance.
EPA will consist of the below activities:
  • Project report with presentation and questioning
  • Professional discussion underpinned by a portfolio of evidence

Fareport have provided me brilliant training materials and an experienced, helpful, and very supportive trainer

Q. I am not a resident of England, can I still study this course?
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Q. Why choose Fareport as your Training Provider?
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Why choose to learn with Fareport Training?

Fareport Training was established in 1981 in order to offer young people a route into work through work based training. In 2014 the business was purchased with support from entrepreneur Theo Paphitis by Natalie Cahill and Marinos Paphitis. Since then we have been building on Fareport’s excellent reputation for high quality training and delivering training and apprenticeships across England. We are proud to offer:

  • Expert-Led Instruction: Gain insights from industry leaders and seasoned professionals.
  • Cutting-Edge Curriculum: Stay ahead with the latest trends, tools, and techniques.
  • Flexible Learning Options: Balance your education with your professional and personal life.

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