Learn the essentials of Digital Marketing with fellow small business owners and employees through our Leicestershire funded Digital Marketing Skills Bootcamp. Discover powerful strategies, tips, and tools to help your business thrive in 2025. Put your knowledge to the test, risk-free, with cutting-edge AI-driven marketing simulations.
New dates coming soon, register your interest & be the first to hear.
Our in-depth Leicestershire Digital Marketing Skills Bootcamp equips you with the knowledge and hands-on experience you need to succeed in the fast-moving world of online marketing. Learn how to identify and connect with your ideal customer, build a compelling brand, and confidently use key digital marketing platforms to drive results.
The course takes place one day a week from 9:30am to 4:00pm over a 10-week period, with regular breaks throughout the day to keep you refreshed and focused.
Study Modes:
Delivered entirely online through live group sessions & coaching, the course features interactive activities and includes one-to-one support from your trainer.
Qualifications and Level:
Digital Marketing Skills Bootcamp certificate of completion from Fareport Training
Entry requirements:
To be eligible, participants must be 19 or over as of 31st August 2025, currently living in Leicestershire, and be either employed, self-employed, running a business, or working as a freelancer. You’ll need to have the right to work in the UK and have lived here for the past three years. Please note: you cannot have taken part in another Skills Bootcamp within the last 12 months.
Cost:
If you're a sole trader, freelancer, or business owner with no employees, the full course cost is covered by the Leicestershire funding authority. For businesses with 1–250 employees, employers are required to contribute just 10% of the course cost per participant, with the Leicestershire funding authority covering the remaining 90%. Larger employers with more than 250 staff will need to contribute 30% per person, while the Leicestershire funding authority covers the remaining 70%. Please note: all funding is subject to meeting eligibility criteria.
Who is this aimed at?
This course is aimed at those people living in Leicestershire, who are aged 19 or over & looking to level up their digital marketing skills. Whether working for themselves or someone else, this Skills Bootcamp is designed with them in mind!
Course Date
Information
Week 1: Introduction to Digital Marketing | Content Collection with Market Research
Learners explore what digital marketing is and how it fits within the wider marketing mix. The focus is on identifying audiences, understanding the importance of market research, and beginning the process of content collection to inform strategic planning. Activities may include competitor analysis and early-stage campaign planning.
This week dives into the power of storytelling in building a strong, memorable brand. Learners will explore the psychology of branding, how to define brand tone and messaging, and how to map and analyse the customer journey. Key outcomes include the creation of brand profiles and value propositions.
Week 3: Website Basics | GDPR & Data Protection
A technical week introducing learners to how websites are structured and designed for marketing success. Topics include navigation, accessibility, mobile responsiveness, and calls-to-action (CTAs). The week also covers GDPR, ethical marketing practices, and how to ensure data is collected and stored responsibly.
Week 4: SEO & EEAT | Blogging
Learners gain practical knowledge of how search engines work and what makes content rank well. Emphasis is placed on keyword research, meta tags, and on-page SEO techniques. EEAT principles are introduced to help learners build trust with users and search engines. Blogging is used as a core content strategy, with learners writing and optimising their own posts.
Week 5: Social Media Engagement Strategies | Social Media Ads
Focusing on organic and paid strategies, this week helps learners understand different platform algorithms, audience segmentation, and engagement techniques. They’ll explore ad formats, targeting, and budgeting across platforms such as Facebook, Instagram, and LinkedIn. Learners will plan and mock up their own social media campaigns.
Week 6: Video Marketing | Visual Design & Podcasting
Learners get hands-on with multimedia content, learning the basics of video scripting, shooting, and editing. Visual design principles for marketing materials and digital branding are explored, as is the growing world of podcasting. By the end of the week, learners will storyboard short pieces of multimedia content.
Week 7: Email Marketing | Content Planning and Strategising
This week introduces learners to email platforms and campaign-building techniques. They’ll learn about segmentation, subject lines, CTAs, and how to avoid spam filters. In addition, they’ll work on developing content calendars and aligning content with business goals for consistent, strategic output.
Week 8: Budgeting for Success | Paid Advertising (Google Ads)
Learners gain a practical understanding of how to plan, allocate, and manage a digital marketing budget. The focus then shifts to the world of paid search, especially Google Ads—covering ad formats, bidding strategies, and analytics. Simulations or practice campaigns help solidify these concepts.
Week 9: Understanding Reporting | Exploring Data Insights
This week is all about analytics and measuring success. Learners will use reporting tools like Google Analytics to evaluate campaign performance, track key metrics (KPIs), and develop data-driven recommendations. The emphasis is on using data to continuously improve marketing strategy.
Week 10: Digital Marketing Strategy | Skills Wrap-Up
The final week brings everything together, with learners developing their own digital marketing strategy from start to finish. They’ll present their plans, receive feedback, and reflect on the skills they’ve gained throughout the course. It’s a week of consolidation, confidence-building, and preparation for real-world application.
Our Leicestershire Digital Marketing Skills Bootcamp offers a thorough learning experience, providing you with the knowledge and practical skills needed to succeed in today’s ever-evolving digital world. From gaining a deeper understanding of your customers and building a powerful brand identity to mastering key marketing channels, our course covers it all. Learn how to create impactful email campaigns, leverage social media to engage your audience, and boost your website’s visibility through effective SEO strategies. Explore the fundamentals of pay-per-click advertising and learn how to optimize your budget for the best possible return on investment. By the end of the bootcamp, you’ll have the expertise and tools to drive real, measurable success for your business.
Enrol on our Leicestershire Digital Marketing Skills Bootcamp and dive into 60 hours of live, online training, guided by a team of industry professionals. Acquire hands-on knowledge and actionable strategies that will help propel your business forward. From mastering key digital marketing methods to enhancing your soft skills like time management, stress management, and effective presentation techniques, this bootcamp has it all.
Get personalised feedback on your business’s marketing strategies from both our expert instructors and fellow participants, ensuring your approach is optimized for success. You’ll also have the chance to connect and collaborate with other small business owners and employees from Leicestershire, exchanging valuable insights and experiences for mutual growth. Don’t miss this chance to sharpen your digital marketing skills and elevate your business or that of your employer’s to the next level.
Amanda McCombie
Trainer
Amanda is an experienced marketing trainer with 8+ years of industry insight. Areas of specialism include content creation, branding, SEO and keywords, copywriting and more.
“When I am not delivering marketing training, I’m out and about walking my 3 dogs and rewatching Harry Potter.”
Nicole Younie
Trainer
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal Nawaz
Trainer
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
Q. I have already completed a Skills Bootcamp, can I enrol on another?
A. Individuals are permitted to enrol in only one Skills Bootcamp per funding year (1st April to 31st March).
This limitation ensures that participants can fully commit to and benefit from the intensive training provided by each bootcamp. It also allows equitable access to these government-funded programs, enabling a broader range of individuals to enhance their skills and improve their employment prospects. Therefore, if you have already completed a Skills Bootcamp within the current funding year, you would need to wait until the next funding cycle to enroll in another.
Q. Who is eligible to attend the Digital Marketing Skills Bootcamp?
A. Eligible participants must:
Be aged 19 or older on 31st August 2025
Live within the area the Skills Bootcamp is being offered
Be a sole trader, freelancer, business owner or employed
Have the right to work in the UK and have maintained UK residency for the last 3 years
Q. What is the Digital Marketing Skills Bootcamp course?
A. The Digital Marketing Skills Bootcamp is an intensive, short-term training programme designed to equip individuals with essential digital marketing skills, including content creation, social media management, SEO, and pay per click advertising. These bootcamps are part of the UK's government initiative to address the growing demand for digital marketing professionals and are often fully funded for eligible participants.
Why choose to learn with Fareport Training?
Fareport Training was established in 1981 in order to offer young people a route into work through work based training. In 2014 the business was purchased with support from entrepreneur Theo Paphitis by Natalie Cahill and Marinos Paphitis. Since then we have been building on Fareport’s excellent reputation for high quality training, delivering apprenticeships, HTQ’s and Skills Bootcamps across England. We are proud to offer:
Expert-Led Instruction: Gain insights from industry leaders and seasoned professionals.
Cutting-Edge Curriculum: Stay ahead with the latest trends, tools, and techniques.
Flexible Learning Options: Balance your education with your professional and personal life.
Register your interest now!
Please complete the short form below & our Skills Bootcamp team will be in touch to progress your application.
Customer Testimonials
Real experiences, real success—hear from our learners and employers about how our training programmes have made a difference.
Hampshire Digital Marketing Bootcamp
I’ve learned so much that’s valuable to me and my business. It’s been enjoyable, and I’ve regained confidence. My business now has a strong brand identity, and I’m confident I know what to do to make it a success.
Tracy Ireland
Hampshire Digital Marketing Bootcamp
The course covered all aspects of digital marketing, with great training on using data for effective campaigns. Our trainer was friendly, professional, and her knowledge has been a breath of fresh air, helping the business move forward.
Emma Shellis-Murray
M&M Gas Services Southern Ltd
Hampshire Digital Marketing Bootcamp
Every session I gained insight into something I did not know. This course is great for anyone with their own business or wanting to build their skills within the digital marketing industry.
