Calling all Hampshire small business owners & employees! We’re proud to partner with Hampshire Country Council to bring you this funded Digital Marketing Skills Bootcamp course. Take your marketing skills to the next level and network with other local business owners & employees.
New course dates released for May 2025. Find out more below & register your interest today.
In our comprehensive Digital Marketing Skills Bootcamp, you will gain invaluable insights and practical skills to thrive in today’s dynamic digital landscape. From understanding your customer and developing a strong brand identity to mastering essential digital marketing channels, our curriculum covers it all.
Runs one day a week, 9.30am until 4pm, for 10 weeks. Broken up with regular breaks
Study Modes:
Fully remote live online group teaching and coaching with a range of interactive activities, plus one-to-ones with your trainer.
Qualifications and Level:
Digital Marketing Skills Bootcamp certificate of completion from Fareport Training & Hampshire County Council
Entry requirements:
Participants must be aged 19 or older on 31st August 2025, live in Hampshire, be sole traders, freelancers, business owners or employed, have the right to work in the UK and have maintained UK residency for the last 3 years. Participants must not have started a Skills Bootcamp within the last 12 months.
Cost:
If you are a sole trader, freelancer or business owner without employees the course (worth £3,080) is fully funded by Hampshire County Council (HCC). If you have 1-250 employees, your employer must contribute 10% (£308) per employee and the other 90% is funded by HCC. If you have over 250 employees, your employer must contribute 30% (£924) per employee, with the remaining 70% funded by HCC. Please note funding is subject to full eligibility checks.
Who is this aimed at?
Are you a Hampshire resident aged 19 or older seeking to enhance your digital marketing skills? Whether you’re employed or self employed, our Skills Bootcamp is tailored just for you!
Course Date
Information
Thursday 1st May 2025
Runs every Thursday 9am to 4.30pm for 10 weeks. Broken up with regular breaks.
Monday 12th May 2025
Runs every Monday 9am to 4.30pm for 10 weeks. Broken up with regular breaks.
Wednesday 21st May 2025
Runs every Wednesday 9am to 4.30pm for 10 weeks. Broken up with regular breaks.
Week 1: Introduction to Digital Marketing | Content Collection with Market Research
Learners explore what digital marketing is and how it fits within the wider marketing mix. The focus is on identifying audiences, understanding the importance of market research, and beginning the process of content collection to inform strategic planning. Activities may include competitor analysis and early-stage campaign planning.
This week dives into the power of storytelling in building a strong, memorable brand. Learners will explore the psychology of branding, how to define brand tone and messaging, and how to map and analyse the customer journey. Key outcomes include the creation of brand profiles and value propositions.
Week 3: Website Basics | GDPR & Data Protection
A technical week introducing learners to how websites are structured and designed for marketing success. Topics include navigation, accessibility, mobile responsiveness, and calls-to-action (CTAs). The week also covers GDPR, ethical marketing practices, and how to ensure data is collected and stored responsibly.
Week 4: SEO & EEAT | Blogging
Learners gain practical knowledge of how search engines work and what makes content rank well. Emphasis is placed on keyword research, meta tags, and on-page SEO techniques. EEAT principles are introduced to help learners build trust with users and search engines. Blogging is used as a core content strategy, with learners writing and optimising their own posts.
Week 5: Social Media Engagement Strategies | Social Media Ads
Focusing on organic and paid strategies, this week helps learners understand different platform algorithms, audience segmentation, and engagement techniques. They’ll explore ad formats, targeting, and budgeting across platforms such as Facebook, Instagram, and LinkedIn. Learners will plan and mock up their own social media campaigns.
Week 6: Video Marketing | Visual Design & Podcasting
Learners get hands-on with multimedia content, learning the basics of video scripting, shooting, and editing. Visual design principles for marketing materials and digital branding are explored, as is the growing world of podcasting. By the end of the week, learners will storyboard short pieces of multimedia content.
Week 7: Email Marketing | Content Planning and Strategising
This week introduces learners to email platforms and campaign-building techniques. They’ll learn about segmentation, subject lines, CTAs, and how to avoid spam filters. In addition, they’ll work on developing content calendars and aligning content with business goals for consistent, strategic output.
Week 8: Budgeting for Success | Paid Advertising (Google Ads)
Learners gain a practical understanding of how to plan, allocate, and manage a digital marketing budget. The focus then shifts to the world of paid search, especially Google Ads—covering ad formats, bidding strategies, and analytics. Simulations or practice campaigns help solidify these concepts.
Week 9: Understanding Reporting | Exploring Data Insights
This week is all about analytics and measuring success. Learners will use reporting tools like Google Analytics to evaluate campaign performance, track key metrics (KPIs), and develop data-driven recommendations. The emphasis is on using data to continuously improve marketing strategy.
Week 10: Digital Marketing Strategy | Skills Wrap-Up
The final week brings everything together, with learners developing their own digital marketing strategy from start to finish. They’ll present their plans, receive feedback, and reflect on the skills they’ve gained throughout the course. It’s a week of consolidation, confidence-building, and preparation for real-world application.
In our comprehensive Digital Marketing Skills Bootcamp, you will gain invaluable insights and practical skills to thrive in today’s dynamic digital landscape. From understanding your customer and developing a strong brand identity to mastering essential digital marketing channels, our curriculum covers it all. Learn the art of crafting compelling email campaigns, harness the power of social media marketing to engage your audience and boost your website’s visibility with effective search engine optimisation techniques. Additionally, delve into the world of pay-per-click advertising and discover how to strategically allocate your budget for maximum ROI. By the end of the Skills Bootcamp, you’ll be equipped with the knowledge and tools to drive meaningful results.
Join our Digital Marketing Skills Bootcamp and immerse yourself in 60 hours of live online training led by our team of digital marketing experts. Gain practical insights and actionable strategies to fuel the growth of your business, from mastering essential digital marketing techniques to honing your soft skills such as time management, stress management and presentation skills.
Receive invaluable feedback on your business’s marketing plans from our experts and fellow peers on the course, ensuring that your strategies are fine-tuned for success. Plus, connect and network with other Hampshire small business owners & employees, sharing experiences and insights to collaborative learning and growth. Don’t miss this opportunity to elevate your digital marketing prowess and take your business to new heights.
Amanda McCombie
Trainer
Amanda is an experienced marketing trainer with 8+ years of industry insight. Areas of specialism include content creation, branding, SEO and keywords, copywriting and more.
“When I am not delivering marketing training, I’m out and about walking my 3 dogs and rewatching Harry Potter.”
Nicole Younie
Trainer
Nicole is a dynamic digital marketing expert with over a decade of hands-on experience, from leading marketing teams to thriving as a freelancer.
Known for her vibrant teaching style, she specialises in empowering small business owners and freelancers with real, workable strategies and practical insights. Nicole’s sessions are not just lessons; they’re immersive experiences packed with real-world scenarios, introspective debates and a touch of humour.
Kamal Nawaz
Trainer
Kamal is a seasoned digital marketing professional with over a decade of experience in strategic marketing and communications. He has specialised in leading high-impact campaigns, digital transformations and data-driven decision-making across diverse industries, including education and retail. He has proven expertise in SEO, CRM and social media marketing, driving significant growth and engagement.
Q. I have already completed a Skills Bootcamp, can I enrol on another?
A. Individuals are permitted to enrol in only one Skills Bootcamp per funding year (1st April to 31st March).
This limitation ensures that participants can fully commit to and benefit from the intensive training provided by each bootcamp. It also allows equitable access to these government-funded programs, enabling a broader range of individuals to enhance their skills and improve their employment prospects. Therefore, if you have already completed a Skills Bootcamp within the current funding year, you would need to wait until the next funding cycle to enroll in another.
Q. Who is eligible to attend the Digital Marketing Skills Bootcamp?
A. Eligible participants must:
Be aged 19 or older on 31st August 2025
Live within the area the Skills Bootcamp is being offered
Be a sole trader, freelancer, business owner or employed
Have the right to work in the UK and have maintained UK residency for the last 3 years
Q. What is the Digital Marketing Skills Bootcamp course?
A. The Digital Marketing Skills Bootcamp is an intensive, short-term training programme designed to equip individuals with essential digital marketing skills, including content creation, social media management, SEO, and pay per click advertising. These bootcamps are part of the UK's government initiative to address the growing demand for digital marketing professionals and are often fully funded for eligible participants.
Why choose to learn with Fareport Training?
Fareport Training was established in 1981 in order to offer young people a route into work through work based training. In 2014 the business was purchased with support from entrepreneur Theo Paphitis by Natalie Cahill and Marinos Paphitis. Since then we have been building on Fareport’s excellent reputation for high quality training, delivering apprenticeships, HTQ’s and Skills Bootcamps across England. We are proud to offer:
Expert-Led Instruction: Gain insights from industry leaders and seasoned professionals.
Cutting-Edge Curriculum: Stay ahead with the latest trends, tools, and techniques.
Flexible Learning Options: Balance your education with your professional and personal life.
Register your interest today!
Please send us your details by completing this short form below and our Enrolment team will be in touch to answer any questions and tell you the next steps.
Customer Testimonials
Real experiences, real success—hear from our learners and employers about how our training programmes have made a difference.
Hampshire Digital Marketing Bootcamp
Every session I gained insight into something I did not know. This course is great for anyone with their own business or wanting to build their skills within the digital marketing industry.
Katie Goodyear
Hampshire Digital Marketing Bootcamp
I’ve learned so much that’s valuable to me and my business. It’s been enjoyable, and I’ve regained confidence. My business now has a strong brand identity, and I’m confident I know what to do to make it a success.
Tracy Ireland
Hampshire Digital Marketing Bootcamp
The course covered all aspects of digital marketing, with great training on using data for effective campaigns. Our trainer was friendly, professional, and her knowledge has been a breath of fresh air, helping the business move forward.
