Retailer 

Qualification  

Retail 

Level 

2 

Duration  

12-15 months 
Retail apprentices in a Supermarket

 

Role Profile 

The main purpose of a retailer is to assist customers when they purchase products and services, which requires a good understanding of the stock being sold, the variety of ways customers can shop and the ability to process payments, for example, using a till. Retailers must be passionate about delivering a quality service that always aims to exceed customers’ expectations. Therefore, retailers enjoy direct contact with a wide range of people and are motivated by completing a sale and knowing a customer is happy with their purchase. 
 
They can work in a variety of shops and other retail establishments: small boutiques, large high street chains, supermarkets and well-known department stores are just some examples. More specialist retailers include funeral services, garden centres, delicatessens and people who work in remote environments for example in telephone, on-line and mail order retail. 
 
What you will learn: 
Sales and promotion 
Customer service 
Effective communication methods 
Product and service knowledge 
Branding and Marketing 
Stock Management 
Merchandising 
Operating technology 
Supporting your team 

End-point assessment – What is this? 

End-point assessment is a new way of assuring quality in the apprenticeship system. It replaces the existing model of continuous assessment resulting in qualifications. 
Once an apprentice has completed their apprenticeship, they will be ‘signed off’ by their employer/ provider as ready for end-point assessment of their knowledge and practical capabilities. In most cases, the assessment will be graded and must show the apprentice is fully competent and productive in the occupation. 
 
Retailer End Point Assessment consists of: 
Knowledge test 
Practical observation 
Professional discussion 

Next Steps 

For more information on Apprenticeships or to apply for an apprenticeship, please contact the Business Development Team on; 
01329 825805 

 

28a Lower Bath Lane 
Fareham, Hampshire 
PO16 0DH 
By Phone 
01329 825805 
By Email 

Recognition 

European Social Fund Logo
Ofsted Outstanding Logo
Skills funding agency logo
Apprenticeships logo
Matrix logo
Training Excellence logo
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